Blockchain-Based Gaming Booms with Help from Axie Infinity, Outpacing NFTS, DEFI
Blockchain-based gaming is being adopted at an increasingly rapid rate, new data suggests, even as the popularity for other applications such as non-gaming tokens and decentralized finance (DeFi) show signs of wear.
According to the most recent Blockchain Game Report from the
Blockchain Game Alliance (BGA), over 804,000 unique active users connected to
blockchain-based games in July. The trend indicates that while the novel
industry is in the throes of speculative activity that’s driving up volatility,
the gaming segment is quickly growing its user network.
Notably, the blockchain-powered game "Axie
Infinity" dominates the sector, the BGA's data revealed. With over $1
billion in trading volume $600 million of which came in July the game became
the most valuable collection of non-fungible tokens (NFTs).
Launched in 2018 by Vietnamese developer, Sky Mavis, Axie
Infinity is a play-to-earn game inspired by the popular video game franchise,
Pokémon. And based on Google Trends, internet search for Axie Infinity doubled
even that of Activision's (ACTI) hugely popular first-person shooter game
franchise, “Call of Duty.”
Along with Axie’s whopping 453% increase in trading volume
since June, the report suggested that sales volume often leads to growth in
social media followers via Twitter and Discord. In Axie Infinity, players can
battle, breed and raise various monsters called “Axies.”
Each one comes with its own unique NFT that can be raised,
battled and traded. Built on top of the Ethereum blockchain, the video game
allows players to earn money through game play. Axie Infinity has become
increasingly popular in developing countries such as the Philippines, where
players can simultaneously bolster their cryptocurrency earnings by playing the
game.
According to Genius Tokens Terminal, the game’s governance token,
AXS, helped Axie Infinity generate more revenue in July than any other
cryptocurrency including Ethereum (ETH) and Bitcoin (BTC). Since the beginning
of August, the price of AXS has nearly doubled, from $38 to $74.Coinbase, the
major cryptocurrency exchange, listed AXS on August 11.
The report also shows that Binance Smart Chain (BSC), a
digital architecture built by the eponymous crypto exchange to be an Ethereum
competitor, became the most used blockchain protocol for gaming in July, with
658,000 unique users.
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